Page Speed & Content Delivery
Google pays attention to user behaviour patterns over time. Do your web pages load fast and adapt well, or are they returning to Google and picking your competition?
Mobile User Experience
In May of 2015, Google underway preferencing responsive, mobile-friendly webpage layouts. With 50% of your visitors coming from a smartphone, are you mobile-ready?
Clean Web Crawler Experience
Web crawlers shouldn’t have to think. How are you using internal links, canonical URLs, robots.txt files, and sitemaps? How many internal redirects or 404 errors exist?
Links & Visibility
Google’s Penguin Update continues to penalize website pages with doubtful or unnatural links, yet links and mentions are still significant to SEO. How’s your profile look?