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Google’s primary job is to surface the most relevant, trustworthy, and authoritative information for any given search while also matching the intent of the search. They do this by way of their ever-evolving algorithm, which ranks the expertise, authoritativeness, and trustworthiness of every URL on the internet based on roughly 250 different factors.

SEO is the practice of optimizing your website and content against each of these factors to give your website the best chance to be highly ranked on searches relevant to your business. SEO is often confused with search engine marketing (SEM), but the goal of SEO is to acquire organic traffic. SEM includes strategies to acquire both organic and paid traffic.

SEO is a sea of acronyms and technical terms that can be all too easy to get lost in. The following simple steps are recommended to boost your Google ranking with ease.

1. Keep track.

Google Analytics is a brilliant tool to help you monitor the who, when and where of your site’s visitors so that you can better establish the ‘why’.

2. Refresh your content

Having stagnant copy will do nothing other than drag your website further down the results page. When you tell Google about new content (i.e. when you update your site’s copy), it drives more traffic to your site. Fresh content is critical for obtaining a better Google ranking. People are more likely to click on articles written recently, and Google wants to offer the most up-to-date information available.

Your copy should also take heed of users’ current search habits. If your website intends to give a user their answer to an “I want to know” question, the copy should include the relevant keywords and offer this answer immediately on the landing page.

Domain SEO is the practice of formatting your domain name in a way that’s optimized for search traffic. In other words, it means creating a domain name that helps your customers find you on search engines such as Google.

Making an SEO-friendly domain name entails making it readable for both your users (that is to say, your customers) and search engines (Google).

This is typically done in two ways: through branding and keyword targeting In the past, website owners would stuff their domain names with keywords in an attempt to rank higher in search engines. This led to the propagation of spammy, low-quality websites that used deceptive marketing in their domain names to get more search traffic.

When is the last time you trusted a company more because of a commercial? I’m sure it’s happened but I’m certain it’s rare.

Marketing is about three things…

1. Being Known
2. Being a Resource
3. Being Trusted

Website Performance Optimization

Performing an audit will enable you to observe the performance quality of your Website and determine how easily accessible your Website through search engines like google,msn and yahoo..

Search Engine Optimization

Search Engine Optimization or simply, SEO, is the practice of optimizing the various elements of your website, with the purpose of improving the visibility of the website in the Local & Organic search results.

Maximizing Conversion Rate

Criteria for Assessment in Website Audits

Website Performance Assessment

Is your website at its prime usability?

SEO Assessment

What is Google Page Rank?

PageRank is Google’s technology for rating the importance and quality of a web page. It is one of the variables used by Google to determine how high your site will be placed in the SERP.

The Page Rank of a website is represented by a number from one to ten. The higher the number, the more important the website is.

The exact algorithm that is used to analyze the PageRank is kept secret by Google. The algorithm is constantly being enhanced with new features and criteria for content analysis.

4 Reasons Your Business Needs to Invest in SEO in 2020

When we talk about branding then we should go with PPC and Social Media but when we talk about the sustainability of your digital presence then we definitely go with SEO. SEO doest only gives sustainability to any business and also gives unlimited traffic which provides good returns to your business as a result.

SEO is not only about the optimization of your website but it provides strength to your website to stand strong in front of your competitor and drive priceless revenue in returns.

So if you are one of the people who is convincing your company for a very long time to invest in SEO then here are the proper reasons why the business needs to invest in SEO?

Whenever done accurately, it will go on without anyone else’s input. Now its time to do SEO for your company to gain more traffic and build non-fading trust and in doing this SEO COMPANY CHENNAI will help you out.

The Basics Of Search engine optimization

Search engine optimization is a process by which elements of a website are manipulated in order to gain higher positions on search engines for specific words.  Usually, search engine optimization is done as an attempt to create rankings that will be within the first few results better returned by search engine, in order to position a business within the visual field of potential customers who are searching for their products or services.  In this way, search engine optimization as a form of advertising like any other form, with the majority of potential business going to the places that have the best visual presentation. 

On search engines, the best visual presentation are the results that are near the top of page one when someone searches for a particular product or service that you offer.  Most people will not move past the first few results in order to make their decision.  They will simply scan the first page or maybe even the first few results, and narrow their list of choices to a few from this list of first page results.  People do not feel that they need to do more research then this with regards to most decisions that they will make.  What this means for businesses is that any position that you have within a search on a search engine that is beyond that end result is essentially meaningless and has no value to bringing new business.  The value that each result does have is dependent upon how many searches are done on a monthly basis for that particular phrase. 

The generals statistics with regards to people clicking through a search results to a website are that 40% of the total amount of searches will generally click through to the first result, 20% will click through to the second result, 10% to the third and so on down the line.  By the time you have reached the ninth result you are generally dealing with less than 1% of the total traffic that has searched for that particular phrase.  This shows you how critical it is to be in the top few results on search engines if you are using this as a method to get new business.  If there are hundred searches within your local area for something that you provide, you can figure that if you were number one this would create about 40 clicks through to your website per month, if you’re number two that would create 20 clicks through, number three would create 9 clicks through and so on.  Because the average business website converts less than 10% of traffic into customers, you can see the necessity of being positioned high