Social Media Optimization (in short called SMO), is an essential part of Internet marketing that helps a business to increase its reach through different mediums including but not limited to social media websites (like Facebook, Twitter, etc), blogs, forums, and online communities.
You can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
Social media optimization provides the opportunity to reach out to niche audience. The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere.
Social Media Optimization is a great source for traffic generation. The social media channels allow you to reach customers worldwide. Moreover, this can happen without extra investments.
Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. Tapping into the social media channels can transform the lead generation campaigns significantly.
In sync with the search engine optimization and the search engine marketing efforts can also help in refining the ranking on the search engines. Since search engines have started acquiring data from social media channels.
If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well.