On-page SEO can make or break a page’s ability to rank. Several different SEO signals underwrite to ranking well in search engine results pages (SERPs), but your on-page Optimization is what you have the most control over. Use the info below to improve your on-page optimization and gain more visibility in search results.
What Is On-Page SEO?
On-page SEO, also called on-site SEO, is the repetition of optimizing a web page’s content and technical elements to help it rank higher in search engine results, draw more organic traffic, and guarantee it meets your target audience’s needs.
Think of on-page SEO as a way to connect with search bots. Search crawlers look for specific clues on web pages to learn what the content is about. On-page SEO allows you to “clarify” what’s on your page so it can be indexed appropriately and shown in search results.
Optimizing on-page elements for SEO also leads to an improved user experience. Remember, the goal of your website is to connect with people, not bots. The search crawlers are the tool to help you reach more people.