Domain SEO is the practice of formatting your domain name in a way that’s optimized for search traffic. In other words, it means creating a domain name that helps your customers find you on search engines such as Google.
Making an SEO-friendly domain name entails making it readable for both your users (that is to say, your customers) and search engines (Google).
This is typically done in two ways: through branding and keyword targeting In the past, website owners would stuff their domain names with keywords in an attempt to rank higher in search engines. This led to the propagation of spammy, low-quality websites that used deceptive marketing in their domain names to get more search traffic.