When you think of SEO, you usually think of ‘traffic’.
While SEO remains a critical component of any competent marketing mix, it can do a lot more than just drive top of the funnel traffic to your site.
In fact, when used right, SEO can also be a powerful tool for improving your customer experience.
It’s easy to see why: Google wants to deliver the best possible user-experience to its users. Sites that focus on CX and UX tend to edge out others in rankings.
1. Help customers find what they need
2. Use interlinking to improve content discover ability
3. Improve site speed
4. Focus on mobile friendliness