SEO is a sea of acronyms and technical terms that can be all too easy to get lost in. The following simple steps are recommended to boost your Google ranking with ease.
- Keep track.
Google Analytics is a brilliant tool to help you monitor the who, when and where of your site’s visitors so that you can better establish the ‘why’.
- Refresh your content
Having stagnant copy will do nothing other than drag your website further down the results page. When you tell Google about new content (i.e. when you update your site’s copy), it drives more traffic to your site. Fresh content is critical for obtaining a better Google ranking. People are more likely to click on articles written recently, and Google wants to offer the most up-to-date information available.
Your copy should also take heed of users’ current search habits. If your website intends to give a user their answer to an “I want to know” question, the copy should include the relevant keywords and offer this answer immediately on the landing page.